Websites and ads that fill tables, not just feeds.
We build restaurant websites that convert search traffic into bookings, and run Swiggy / Zomato-aware performance ads for Indian restaurants.
Running a restaurant in India in 2026 is a margin-squeeze. Swiggy and Zomato take 20–30% of every order. Instagram reels deliver reach but no attribution. Template websites load slowly, rank nowhere, and convert no one.
We work with independent restaurants, cafés, and small chains to fix that — by owning more of the direct channel and running ads that are actually tied to revenue, not just "engagement."
What we see wrong on most restaurant sites
- Menu as a PDF. Slow, unreadable on mobile, terrible for SEO.
- No direct booking or ordering path. Users scroll, then bounce back to the aggregator.
- Generic stock photography. The food looks like a template. Yours doesn't.
- Missing local schema. Google doesn't know your hours, cuisine, or reviews.
What we build for restaurants
- Menu-first, fast-loading sites on Next.js — under 1-second load on 4G
- Direct ordering flows that save you the 25% aggregator cut
- WhatsApp booking integrations — the channel most Indian diners actually use
- Structured data for Google:
Restaurant,Menu,LocalBusiness, review rich snippets - Google Business Profile optimisation — often the single highest-ROI lever for an independent restaurant
- Meta ads with food-photography-led creatives, geo-targeted to 3–5km catchment
- Swiggy/Zomato-aware funnel design — we're not against the aggregators, we're against paying them for orders they didn't earn
A real example
King of Kurry — Mumbai-based restaurant group. We rebuilt the site, launched a direct-ordering flow, and ran Meta ads focused on within-5km dine-in and home-delivery audiences. Within 90 days, ~18% of monthly orders shifted from aggregators to direct — which at their volume translated to a six-figure monthly saving on platform fees.
FAQ
Do I need a website if I'm already on Swiggy and Zomato?
Yes — for three reasons. First, you own the customer relationship (email, WhatsApp opt-in). Second, you save the platform fee on every direct order. Third, Google searches for your brand name convert better on your own site than on an aggregator listing.
What's the minimum marketing budget you'd recommend for a single-outlet restaurant?
₹25,000–₹40,000/month in media spend is enough to see meaningful signal in a 5km catchment. Below that, we'd focus on Google Business Profile optimisation first — it's free and often higher ROI.
Can you integrate with my POS or ordering platform?
Most of the time, yes — Petpooja, Rista, Urbanpiper, and the usual suspects have APIs we've worked with. We'll confirm during discovery.
Do you handle food photography?
We don't shoot ourselves, but we co-ordinate shoots with food photographers we've worked with in Mumbai, Delhi, and Bangalore. Budget ₹35,000–₹80,000 for a half-day shoot that gives you 60–90 days of ad creative.
If you run a restaurant and want a second opinion on whether your current digital setup is earning its keep, get in touch.
