B2B sites that speak to procurement, not consumers.
Websites and paid media for B2B and industrial companies in India. Use-case pages, spec sheets, LinkedIn-ready lead gen, and Google Search that targets real buyers.
B2B is the segment agencies get most wrong. Most "digital" playbooks are built for D2C — bright colours, lifestyle imagery, impulse CTAs. Procurement managers at a ₹500 crore manufacturing firm do not buy the same way as someone scrolling Instagram at 9pm.
We build websites and run paid media for Indian B2B and industrial companies — from distributors and manufacturers to technical SaaS and engineering services. The playbook is different. This page is what it looks like.
The real B2B problems
- Long sales cycles. 3–9 months from first touch to contract. Vanity metrics mean nothing.
- Technical buyers. Your audience doesn't want "transform your business." They want spec sheets, datasheets, certifications, compliance.
- Trust-heavy decisions. Nobody switches a ₹40 lakh annual contract on vibes. Proof is the whole job.
- Thin-sounding competitor sites. Most industrial websites in India were built in 2018, run on Elementor, and load in 7 seconds. This is an opportunity.
What we build for B2B
- Use-case pages — one page per industry you serve (automotive, pharma, FMCG, EPC). Each ranks for its own long-tail intent.
- Downloadable spec sheets / datasheets gated behind a lean form — the bread-and-butter of B2B lead gen
- Trust-signal pages: certifications (ISO, CE, BIS), customer logos, case studies, plant photographs
- Quote request flows with clear qualification fields (volume, region, timeline)
- LinkedIn-ready CMS: structured content so your sales team can share page-level links in outbound, not just PDFs
- Google Search campaigns targeting specific product and application keywords
- LinkedIn Ads for account-based targeting at senior procurement / ops / engineering titles
B2B traffic looks small but converts high. A page with 200 visits/month that generates 8 qualified RFQs is more valuable than a page with 20,000 visits that generates none. We design for the RFQ, not the pageview.
A real example
TrustTec — an industrial products company whose previous site was a static brochure with a single "Contact Us" page. We rebuilt around 12 application-specific pages, added downloadable product catalogues behind email capture, and launched targeted Google Search campaigns. Within 90 days, inbound qualified RFQs grew from 1–2/month to 8–12/month, with a blended CPL of ₹780 — well under industry benchmark.
FAQ
What ad spend makes sense for B2B in India?
For most B2B clients we see, ₹60,000–₹1,50,000/month in Google Search media spend is the sweet spot. LinkedIn Ads work well on top of that if your ACV is ₹5 lakh+ per customer. Below ₹60,000/month, the sample is too small for Google's algorithm to learn.
Will my website actually rank for technical B2B keywords?
Yes, usually faster than consumer keywords — because competition on the Indian B2B long tail is thin. Many of our clients rank top-3 for their key application-specific searches within 4–6 months.
Do I need case studies to launch?
You need something. If you don't have named case studies, we'll work with anonymised numbers, application photographs, certifications, and plant credentials. The goal is proof in any form.
Can you integrate with HubSpot, Zoho, or Salesforce?
Yes. Lead forms post directly to your CRM, not a shared inbox. We'll wire tracking and attribution through to deal stage so you know which campaigns produced revenue, not just leads.
If you run a B2B or industrial business and want to talk about a site that actually produces RFQs, get in touch.
